With boxing gloves on, Eric and Eli
are the fashion industry's one-two knock-out punch. Eric
and Eli Bonerz may not be household names, but I am pretty
sure you have heard of the clothing company they are involved
with: X-Large Co.
If you're curious about where the
name X-Large came from, the official website's history section
states that it stems from a combination of Living Large
and Gen-X. "You can't talk about the early days of
X-Large without talking about Mike
D of the Beastie Boys. One of the original investors
and still a shareholder today, Mike helped Eli and Adam
Silverman to better create a unique concept for X-Large"
(the X-Large Website).
Prior to the days of X-Large, Eric
Bonerz played in a band called Eskimo. He joined the band
in 1986 and played with them for many years, until in 1992
when he announced he was going to leave the band to work
in the Los Angeles clothing industry. The rest they say
is history. If you're curious, Eskimo did release some full
length albums and has broken up and reformed in various
configurations.
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