• Reuben Kincade - character played by actor Dave Madden on the 1970s television show the Partridge Family.
• Nick – Nick Cooper, former Beastie Boys manager.
• Neil – Neil Cooper (Nick’s father) former head of ROIR Records.
• Jack Palance – Academy Award winning actor, who often played "tough guy" roles.
• 50 hits – Sheet of fifty hits of LSD (acid).

Family & Friends:

"This song is based on the time I was arrested for jumping a subway turnstile and walking right into two transit cops with a sheet of acid in my pocket. Adam Horovitz and Dave Scilken used to call me “Reuben” after Reuben Kincaid, the Partridge Family's manager. The "penis dance" was a dance was a silly little of a more gesture than dance which I used to do for attention when I was younger." - Nick Cooper correspondence with Beastiemania.com September 20th, 2010