To earn a mention in a Beastie Boys'
song is perhaps the highest compliment that a person can
ever hope to achieve. Although Evan Bernard has won some
awards for his outstanding work in music video production,
it is his involvement with the Beastie Boys and the fact
that they lyrically dropped his name in "Get it Together"
that earns him recognition in the beastiemania.com Who's
Who. Now that Evan is no longer playing basketball in the
Atwater Basketball Association, he is working for the good
people at Chelsea Picture's subsidiary, The Production League
of America. It is from their site that the following is
quoted. "It wouldn't be fair to say Evan Bernard fell
into his craft accidentally, but neither could it be said
that the former Lollapalooza (1994) juice pimp planned to
seat himself at the center of the newly launched, far from
covert film/video/spot society that is, The Production League
of America."
The Chelsea site goes on to say,
"Bernard's proven versatility has him using video,
film and DV and incorporating stop motion, 2D graphics and
challenging angles into his visuals. The styles he coaxes
from singers and actors range from the theatrical, to purposefully
and comedically obtuse to down and out guy in a funny suit
hamming it up to funky beats." To look through Evan's
resume it would appear that he was at one point Grand Royal's
very own video producer. Not only did Evan make the Beastie
Boys' Root Down video and work on the Free Tibet movie,
but he also did videos for Money
Mark, Buffalo Daughter, Bis, Butter 08, Titan, and Scapegoat
Wax. In addition to Grand Royal's slate of artists, he also
worked on videos with some of the Beastie Boys' closest
friends such as Jon Spencer Blues Explosion, Cibo Matto,
and Beck.
Evan does more than just music videos
- he also makes cool advertisements, like the one he did
for X-Large's retail business. The Chelsea website explained
it like this, "...as is often the case in the world
of short form, Bernard has directed commercials as well
as music videos. A short promo piece for the X-Large Action
Suit depicts actor John C. Reilly entertaining an attractive
friend with his hi-fi and Action Man panache; (Reilly also
appears in the Jon Spencer Blues Explosion "Talk About
The Blues" video with Winona Ryder and Giovanni Rubisi).
A spot for Red Stripe uses stock footage and a vintage look
to bring the Jamaican peace process to the UN, while Snog,
a British spot for snack food Hoola Hoops shows a clubber
with a puppet made from a Hoop bag on his hand getting caught
with a moistened palm when a sexy female finds the snack
sack tasty. Bernard also directed the Nike Product Assault
campaign and ads for Sony Playstation2, the WNBA and Virgin
Radio."
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